P U R E I D E O L O G Y is the name of the game and everyone wants in on it, and if you’re a Žižekian, you’re ahead of the curve. If you’re an internally consistent Žižekian, congratulations! According to some interpretations of Žižek — indeed, he espouses this in various places –, while we may think that we live in a post-ideological era, ideology is still constantly around us. We critique dominate hegemonies in the hopes of creating counter-narratives, but all that ends up happening is that we replicate the dominate ideologies of the past; capitalism is persistent. The following quotation from Žižek is especially salient:
Ideology is not simply imposed on ourselves, ideologies are spontaneous relationships to our social world, how we perceive it’s meaning, and so on and so on. We, in a way, enjoy our ideology.1)Slavoj Žižek, “The Pervert’s Guide to Ideology – What is Ideology?” Excerpt from The Pervert’s Guide to Ideology, 2012: 5:00-5:20
References
| ↑1 | Slavoj Žižek, “The Pervert’s Guide to Ideology – What is Ideology?” Excerpt from The Pervert’s Guide to Ideology, 2012: 5:00-5:20 |
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